Do you have tons of followers and lots of pretty graphics, but the engagement on your pages is low? The key to successful Social Media Marketing is having engaging content for your target audience. Simply put, that means having things your followers want and look forward to seeing from you. Yes, it's important that it be attractive, but it's more important that it keeps bringing followers, engagers and "buyers."

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Soror Wilson recently facilitated the PR and Marketing 101 training for members of the Sophisticated Southeastern Region from the SER Epistoleus and Regional PR Committee and hopes that this resource can help make the things discussed in that workshop more tangible for Sorors!