Good branding can carry a chapter far but Greater Branding helps a chapter actually achieve the levels that they only dream of reaching. It is important because there are strategies in branding that most individuals and organizations don't realize that they don't utilize and having that information can take surface level branding to good and good branding to greater.

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Soror Wilson provided The Greater Brand Standard workshop as part of the 82nd Southeastern Regional Pre-Conference Workshop series in March of 2022 and this workbook was a workshop resource that she is happy to share with all of you now!